Guides

Everything we learn from reviewing landing pages — design, copy and conversion, written down so you can fix your page yourself.

• 2026-06-02 · 7 min read

  Landing Page Audit Checklist: 21 Things to Fix Before You Buy Ads

  A practical landing page audit checklist covering design, copy and conversion — the same structure our AI roast uses to score a page out of 100.

• 2026-06-18 · 6 min read

  Why Your Headline Is Not Working (And How to Rewrite It)

  Headline formulas that convert, common mistakes that kill clarity, and a step-by-step rewrite process you can apply to any landing page today.

• 2026-07-07 · 8 min read

  Conversion Rate Optimization Basics for Small Sites

  How small websites with modest traffic can still improve conversion rate: what to measure, what to change first, and which tests are not worth running.

• 2026-07-29 · 6 min read

  10 Website Design Mistakes That Quietly Cost You Sales

  From slow hero images to invisible calls to action, these are the design mistakes that show up most often in landing page reviews — and the fixes for each.