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Roast My Website

Paste your URL. Get a merciless breakdown of design, copy and conversion — and a new landing page that actually sells.

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A sample roast of a fictional SaaS landing page — the same format your site gets.

Roast My Website2026

acme-analytics.com

Acme Analytics

43/100

Needs emergency care

“A pretty gradient wrapped around a promise nobody understands — you sell mystery, not software.”

47

Design

38

Copy

44

Conversion

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Design

47/100

What looks bad

  • 1The hero stacks three competing gradients, so the eye never lands on the CTA.
  • 2Screenshots are pasted at 60% opacity on a dark panel — the product looks blurry and unfinished.
  • 3Icon row uses four different stroke weights, which reads as a free icon-pack dump.

What feels cheap

  • 1Stock photo of a smiling team in a glass office — instantly signals 'template'.
  • 2Drop shadows on every card, including nested ones, flattening any real hierarchy.
  • 3Logo bar of 'trusted by' brands rendered as low-res PNGs with visible white boxes.

Colors

Purple-to-blue gradient on white is the default AI-startup look. There's no accent color reserved for actions, so buttons compete with decoration.

Spacing

Sections all use the same 48px padding, so nothing feels like a beginning or an end. Text blocks run 110 characters wide — far past comfortable reading.

Typography

Inter at three weights and six sizes with no rhythm. Headline is 32px while a mid-page subheading is 30px, so the page reads as one long murmur.

Copy

38/100

Bad headline

'Unlock the power of your data' says nothing. Swap it for the outcome: 'See which campaigns actually made money — in 4 minutes.'

Unclear offer

Three paragraphs pass before the visitor learns this is a dashboard for ecommerce ad spend. State the category in the first line.

Bad CTA

'Learn more' appears five times. One primary action only: 'Start free analysis' — and repeat that exact wording everywhere.

Too much text

The features section is 600 words of paragraph prose. Cut to a heading, one sentence, and one number per feature.

Conversion

44/100

Why people leave

  • 1No pricing anywhere — visitors assume 'expensive' and bounce.
  • 2The signup form asks for company size and phone number before showing any value.
  • 3No product screenshot above the fold, so nothing proves the thing exists.

What's missing

  • 1A single specific proof point with a number, e.g. '2,300 stores connected'.
  • 2An objection block: setup time, data security, cancellation.
  • 3A visible demo or interactive preview instead of a 'Book a call' wall.

Exactly what to change

  • 1Replace the hero headline with the outcome sentence and put a real product screenshot next to it.
  • 2Swap all five 'Learn more' buttons for one 'Start free analysis'.
  • 3Add a three-tier pricing block above the footer with a free entry point.
  • 4Cut the features prose by 70% and lead each item with a metric.
  • 5Move the signup form to email-only; ask everything else after activation.

What to do next for your website?

Potential 78/100

Nobody understands what you sell in the first five seconds. Fixing the hero alone should lift signups more than every other change combined.

  1. 01

    Rewrite the hero headline around the outcome

    high impactquick efforttoday

    'Unlock the power of your data' matches 10,000 other tools and explains nothing.

    Do this: Use: 'See which ad campaigns actually made money — in 4 minutes.' Subline: 'Ad spend analytics for ecommerce stores.'

  2. 02

    One primary CTA, repeated

    high impactquick efforttoday

    Five 'Learn more' buttons split attention and none of them promise anything.

    Do this: Replace every button with 'Start free analysis' and keep one button per section.

  3. 03

    Put a real product screenshot above the fold

    high impactmedium effortthis week

    Visitors have no proof the product exists before they scroll.

    Do this: Full-opacity dashboard screenshot to the right of the headline, no gradient overlay, no mockup laptop.

  4. 04

    Publish pricing

    high impactmedium effortthis week

    Hidden pricing reads as 'expensive, sales call required' and drives silent bounces.

    Do this: Three tiers above the footer with a free entry point and a one-line 'best for' under each.

  5. 05

    Shorten the signup form to email only

    medium impactquick effortthis week

    Company size and phone number before any value is the most expensive field set on the page.

    Do this: Email + password only. Ask for company size in onboarding step 2, after activation.

  6. 06

    Cut the features section by 70%

    medium impactmedium effortthis month

    600 words of prose is skipped by almost every visitor.

    Do this: Heading, one sentence, one metric per feature. Delete the rest, don't rewrite it.

  7. 07

    Add a proof block with real numbers

    medium impactbig effortthis month

    Blurry logo PNGs read as borrowed credibility, not evidence.

    Do this: One line: '2,300 stores connected · $48M ad spend analyzed', plus two named quotes with photos.

Keep doing

  • 1The product name and category are easy to remember and spell.
  • 2Page loads fast and the navigation is short and predictable.

Measure after the fixes

  • 1Hero CTA click-through rate — should roughly double after the headline swap.
  • 2Signup form completion rate before vs. after removing fields.
  • 3Scroll depth to the pricing section.

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